What are the benefits of taking a Digital Marketing Course?

  • Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, in particular, companies are looking for professionals with a 360-degree skillset that cuts across sub-domains such as PPC, social, email marketing and more. They are also prioritizing candidates that have exposure to many of the leading marTech vendors and are current with the latest best-practices. 

    This DMCA course provides both the breadth and depth of skills to help you take your marketing career to the next level. 

What are the course objectives?

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

The DMCA course will prepare you for the most sought-after certification exams such as OMCA, Google Ads, Facebook Blueprint, YouTube Marketing, and Google Analytics

What skills will you learn?

This course will enable you to:

  • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy

  • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing

  • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.

  • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing

  • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module

  • Create the right marketing messages tailored to the right audiences

  • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Course Module

Introduction

Search Engine Optimization (SEO)

Social Media

Content Marketing Foundations

Email Marketing

Mobile Marketing

Pay Per Click (PPC)

Website Conversion Rate Optimization

Digital Analytics

Marketing Automation

Programmatic Buying

Tools - Google Analytics

Tools - Google AdWords Fundamentals

Tools - Facebook Marketing

Tools - YouTube and Video Marketing

Tools - Twitter

Digital Marketing Strategy

Course fee.

N119,999

Course duration

5 Days.